CAMPAIGN / SECTOR CATEGORIES
SEMrush Nordic Awards celebrate the achievements of online marketing professionals in Sweden, Norway, Finland, Denmark and Iceland. We love the crazy mix of experiments, creativity and data that the online space brings. The categories below are designed to cover majority of channels and industries, as we understand the best practices and metrics of success are different.
Each successful campaign should have elements that show; clearly defined objectives, innovative creative solutions, thought-through and well-executed implementation, clear ROI and measurable results.
Please see the following descriptions for more information on each category.
Best B2C Campaign
Exceptional marketing campaign created by a brand/on behalf of the brand marketing in the B2C sector that brought positive ROI and success. This entry can include any marketing channels or can be a cross channel campaign.
Best B2B Campaign
Exceptional marketing campaign created by a brand/on behalf of the brand marketing in the B2B sector. Same as in B2C, entrants are welcome to submit a campaign performed in any marketing channels or an integrated one.
Best Online Marketing Campaigns
The below 5 categories recognise a campaign that has successfully enhanced the visibility of a website in the particular industry.
Best Online Marketing Campaign in Healthcare
Best Online Marketing Campaign in Finance
Best Online Marketing Campaign in Retail
Best Online Marketing Campaign in eCommerce
Best Online Marketing Campaign in Travel/Tourism
Best Content Marketing Campaign
The best and most relevant content that would give solutions is what users eventually look for online. Judges will be looking at top performing content examples which significantly improved brand's visibility, number of prospects or clients. Content could be text, video, images, infographics, ebooks and more.
Best Integrated Campaign
This category is for marketing teams that use more than one marketing channel/source of traffic in a campaign. It could be a mix of SEO and PPC, or a ix of search, social and email. Although integrated campaigns are insanely tough to run, there are definitely companies/agencies who excel in executing them. Sounds like you? Tell us about how you have combined various marketing channels in one outstanding campaign.
Best Programmatic Campaign
At SEMrush, we love data and we help thousands marketers daily with latest and most relevant numbers for their industries. This category is for you if you love data too and used machines in your campaigns to make your marketing efforts more efficient and successful.
Best SEO Campaign
Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry, show us why your campaign deserves the title of Best SEO Campaign.
Best Advertising Campaign
Tell us how you have tweaked your targeting, ad copy, keywords or anything else in your advertising efforts! The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC. Being the most efficient in ad spend on Australian market is definitely an impressive line to add to your bio.
Online Presence Breakthrough
We are looking to see growth in all channels and traffic sources! If you managed to involve 5 and more marketing elements in one campaign, and had a huge increase in total numbers - that's the category you need to submit for, Elements can include: SEO, advertising, social media, email marketing, PR, content, events and more. Maybe it wasn't one campaign, but a sequence of small actions that finally brought results. Let us know how your team has achieved this sudden increase in online presence. Graphs proving this growth are essential in this submission.
Best PR Campaign
Working with media buzz can be really rewarding and now PR has an impact in overall online visibility of the brand. If you're proud of the splash you created with your external communications, apply for this category.
Best Use of Influencer Marketing
Have you successfully grown your audience with the help of influencers? Judges will be looking for an impressive outreach campaign with clear objectives, that is well researched with creative implementation and delivery and that achieved exceptional results to generate awareness and/or links.
Best In-House Team
Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in marketing for their brand. Please keep in mind that you need to submit to at least one campaign category to apply for the team award. Judges need to see a thorough execution of at least on of the campaigns.
Best Marketing Agency
Recognition of best peforming marketing agency that consistently delivers outstanding results to clients. Tell us about the campaigns that you've done, your team, pofitability and culture. We'd ask you to submit one of the cases in the campaign categories to see your work in action. All entries are confidential and any numbers you share with the Awards organisers will stay within the judging committee. Please keep in mind that you need to submit to at least one campaign category to apply for the team award. Judges need to see a thorough execution of at least on of the campaigns.
Inspire us with the way you work on compelling content to be delivered to the right audience. This category welcomes best e-newsletters practices that affect business results. It can be one creative newsletter or an automated funnel that converts.
Best Use of Social Media
Innovative use of social media can drive impressive results for a campaign. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
Judges will be looking for the most resonant and engaging content creators working on the corporate and industry blogs.
Highest Website Visitor Growth
Day by day you’re working on improving your website, communications and all traffic drivers. This category rewards the best results in increasing visitor growth. Screenshots from Google Analytics or a third party tool are required to prove the numbers.
Best Marketing Community
This category acknowledges the strong commitment to the industry, which reflects in educating the new comers, helping to grow the experts and being the real support hub for the pros. It is free so go ahead and nominate your favourite community! Let the judges know which community contributes most to the marketing in Nordics or one of the countries.