The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging session where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and to give entrants an insight into why a winning entry was chosen.

All judges are advanced SEMrush users, and SEMrush will be the primary software which will be used to define the success of the campaign.

In the judging process, SEMrush as a company remains neutral and no one from the team takes part in the judging.

Please take a look at the 2019 judging panel below. The panel consisted of industry leaders and experts from the Nordic region, as well as those who have an international presence in the search industry.

Magnus Bjerg

President, Danish Online News Association |

Knight Fellow at MIT. Magnus has extensive experience with digital tools for journalism and is the President of the Danish Online News Association (DONA) and Jury Member for NODA Awards and Spadestiksprisen.

Jeremy Cabral

COO, Finder |

Jeremy is part of the founding team and the COO of Finder. Having successfully grown into Australia's largest comparison website, Finder is now expanding globally with the goal of becoming the world's largest comparison platform. Together with his incredible team of talented digital marketing professionals Jeremy have helped improve financial literacy in Australia and assisted millions of people in Australia to make better informed decisions.

Arnoldo Cabrera

Global SEO, IKEA |

Arnoldo is an experienced online marketing professional with extreme focus on delivery quality. Arnoldo specializes in SEO & SEM Lead generation, Inbound Marketing and Web analytics. Prior to IKEA he has worked in a variety of industry such as hospitality, online gaming and IT Security since the beginning of 2000 in the of digital marketing area with highly focus on Multilingual Search Engine Optimisation.

Thom Craver

Lead SEO Analyst, CBS Interactive |

Thom leads SEO and growth strategy for CBS News and related shows like 60 Minutes, CBS ThisMorning, Face the Nation and 48 hours. He focuses on data-driven decision making for marketing, IT analysis and management. Thom increased traffic from SEO efforts by over 150% in less than two years. He speaks at ClickZ Live Conferences across North America, helping people make the most of their online presence through the actionable recommendations.



Kristian Haanes is the founder of, an online marketplace for webinar promotion and discovering great webinars. He started his first B2B marketing agency in 1999 and has been working with SaaS companies for over 10 years. Kristian also advise the startups in tech and digital marketing. Kristian is also a CTO at Up Norway. 

Joakim Hedström

Trend & Data Analyst, BAUHAUS.SE |

Joakim holds a masters degree in marketing from Linnaeus University, after graduating in 2015 he joined BAUHAUS e-commerce team. Since he started at BAUHAUS he has held several positions within the company focusing on delivering e-commerce success. In his current role as a Trend & Data Analyst his main objectivies are to build up the analyzing function, delivering search visibility for the company and to make data actionable for other functions within BAUHAUS.

William Hollingworth

Nordic Marketing Web Manager, Nordnet Bank AB |

William is responsible for SEO and Conversion in the Nordics, focusing on on-going optimization towards traffic, conversions and user engagement. Passionate about all digital things. William is also a Board Member in Stockholms Internationella Handelsskola.

Kevin Indig

Growth Mentor & Startup Advisor |

Kevin Indig has helped companies acquire +100M users over the last 10 years. He mentors startups in and outside the German Accelerator in scaling growth. Companies Kevin worked with include brands like eBay, Bosch, Samsung, Dailymotion, Pinterest, Columbia, UBS and many others.

Peep Laja

Founder & principal, CXL Institute |

The Founder and principal of CXL Institute. An entrepreneur and a conversion optimization champion, voted #1 most influential conversion rate optimization expert in the world. Peep is passionate about driving change and growth through digital optimization.

Miko Levy

Vice President Sales, Mid Market Brands, Advertisers (B2B), Outbrain |

Miko is an experienced professional in global marketing, business development and sales. He specializes in taking ideas from inception to a scaled self-sustained business within multi-national organizations. Miko’s best in class expertise covers global growth, leadership, online performance marketing, including SEO, PPC, social, content marketing, email marketing, and others.

Judith Lewis

Founder, Decabbit |

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Carl Löjdqvist

Head of Global Data & Analytics, Essity |

Carl is heading up the global data and analytics team at Essity that brought you brands like Tork, Libero, Zewa and many others. He has over 10 years of professional experience in digital marketing and analytics, both working as a consultant and at multinational enterprises. He is passionate about optimizing online marketing investments and turning complex problems in to simple solutions.

Sula Martins

SEO, Search & Performance | Digital Marketing EMEA at The Walt Disney Company |

Over the last 5 years, Sula has been immersed in the sphere of digital marketing strategy by working on SEO and Search projects, helping different brands to predict and address changes in customer behaviour. She is launching cross-market campaigns to strategically address local challenges for The Walt Disney brands. Outside of work, she is passionate about travelling and meeting new people across different cultures. Practising different sports has lately become a new adventure for Sula.

Luis Navarrete Gomez

Head of Global Search Marketing, LEGO |

Luis defines the strategy for organic and paid search activity globally for LEGO. A regular writer and speaker about Search Marketing, his focus is to enhance the user experience when users search for the LEGO brand in different markets and platforms. With a strong technical background Luis has more than 15 years' experience in Search Marketing with cross-functional expertise in technology, management and leadership.

Aoife McIlraith

Senior Global Director of Marketing and Search Services, Lionbridge |

Aoife McIlraith is a global subject matter expert on international SEO, content strategy and global digital strategies. She provides consultancy to customers of all sizes, within all verticals, to help them navigate the complex digital world. This includes digital globalization, transformations, multilingual global marketing and global campaign strategies. She currently partners with global brands to define multilingual voice search and digital assistant marketing strategies. Aoife is one of the 'Top 20 Women Making the Biggest Impact in Tech'.

Sam Noble

Founder & CEO, Biddable Moments |

Samantha Noble is the Founder and CEO of Biddable Moments. Having worked in the industry for over 12 years, paid media truly is her passion. Samantha is working with in-house brands and digital marketing agencies supporting their teams with all things related to paid media. From strategy and training, to hands-on support and management, she comes into the business and helps develop a full paid media strategy that will impact the end results.

Hannes Saarpuu

CEO, Nordic Aviation Group |

Hannes is the CEO of Nordic Aviation Group. He has started his career in airline business leading Estonian Air’s Distribution and Revenue department. From airlines Hannes went to transform another transportation sector – international coach network. As the CEO of Lux Expres Group, he has completely transformed brand’s positioning, operations and revenue, and has made Lux Express a market leader and one of the largest international express routes coach operator. Now, on top of driving Fly Nordica to the new growth milestones, Hannes is also a Co-Founder of Renegade Tea Estate and is working towards a dream to revive the tea industry of Georgia.

Leonardo Saroni

SEO & Growth Marketing, |

Leonardo Saroni is an experienced digital marketer with 10 years’ background of heading up multiple digital marketing and product development teams for He has also been leading the global SEO team, which contributed to the success of the third biggest e-commerce worldwide.

Aleyda Solis

Founder, Orainti |

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").

Awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow in 2015, in Entrepreneur as one of the 50 online marketing influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, Aleyda has also been interviewed in publications such as The Huffington Post.

Lukasz Zelezny

Uswitch |

Lukasz Zelezny is former head of organic acquisition at uSwitch, a UK based price comparison website with offices in London. Leading his team, he was responsible for the brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing. 

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

 He is a graduate from the Silesian University of Technology with a BA in Marketing.

In 2015 he traveled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops where he is sharing tips around SEO, Social Media and Analytics.

Find more: